This Privacy Policy describes the personally identifiable information that Hella Brand (hereinafter “Hella,” “we,” “us,” or “our”) collects in the United States through our website located at (the “Site”) and how we use that information. Please note that this Privacy Policy applies solely to our online information-gathering and dissemination practices in connection with the Site. If you have any questions or comments about this Privacy Policy or our practices regarding your personally identifiable information, please contact us at

Hella respects your privacy and we have created this Privacy Policy to ensure that you understand our policies and procedures, what personal information we collect, and how we use the collected information.

Information Collected

We collect two types of information from you: 1) information that you voluntarily supply in form fields on this Site (e.g. through a voluntary registration process, submitting an engraving form, or signing up for email); and 2) information that may be derived through automated tracking mechanisms.

Specifically, we collect personally identifiable information when you choose to use certain features of the Site, including: a) registering and creating an account, b) consenting to receive Hella email, c) consenting to receive email or text messages about upcoming promotions or events in which Hella is a sponsor or participant, d) submitting a question via an online form to Hella Customer Service, e) submitting product engraving details, or f) participating in any discussion forums, product reviews, or publication of your personal profile if or when any of these capabilities are provided.

When you choose to use these additional features, we may request that you provide your contact information in addition to other personal information that may be required to complete a transaction, such as your phone number, billing and shipping addresses, product engraving details, or credit card information. We may also request other information, such as your shopping preferences and demographics, which will help us better serve you in the future.

We gather and analyze your actions on our Site in order to derive or infer aggregate statistics characteristics that may be descriptive of not just you, but of a broader category of people (for example, the number of website visits, types of browsers, internet service providers, date/time stamps, clickstream data, average time spent on our Site, pages viewed, and geographical location). This derived information is anonymized and used to improve and personalize our Site and services.

How We Use Your Information

Hella will not disclose personally identifiable information that we collect through your use of the Site to unaffiliated third parties without your approval at the time of collection. We reserve the right, however, to provide such information to our employees, contractors, and agents to the extent necessary to enable them to perform certain Site-related services (e.g. track usage; analyze data such as the source address that a page request is coming from, your IP address or domain name, the date and time of the page request, the referring Web site (if any); web hosting; improve Site-related services and features, maintenance services, or matters relevant to the underlying service).

We also reserve the right to disclose such information to any third party if we believe that we are required to do so for any or all of the following reasons: (i) by law; (ii) to comply with legal processes or governmental requests; (iii) to prevent, investigate, detect, or prosecute criminal offenses or attacks on the technical integrity of the Site or our network; and/or (iv) to protect the rights, property, or safety of Hella and its affiliates, their partners, and employees, the users of the Site, or the public.

Your personally identifiable information is used only to fulfill your engraving order, provide you with a more enjoyable, convenient experience on the Site, including, but not limited to, providing customer service, tracking your email correspondence with Hella, and otherwise supporting your use of the Site, and to help us identify and/or provide information, products or services that may be of interest to you.

How We Protect Your Information

We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system. Despite these efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other type of misuse.

Links to Other Sites

Hella may contain links to other services, applications, and sites not operated by us (we refer to these as "Other Sites"). Any information you provide on those Other Sites is provided directly to whoever owns that site and is subject to their privacy policy. Our Privacy Policy does not apply to those Other Sites, and we are not responsible for the content you provide to, or the privacy and security practices and policies of, Other Sites.


Our site uses “cookies” and other web tracking technologies. Cookies are small bits of data we store on the device you use to access our Site so we can recognize repeat users. Cookies also enable us to serve secure pages without having you sign in repeatedly. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. If a user’s system is idle for a defined period, the cookie may expire in which case you may have to sign in again to continue the session.

We may use cookies to enhance your experience on our Site, determine user traffic patterns, track how users navigate our pages, when users return to our sites, and which features are the most popular. We may share data collected from cookies with other persons or entities that assist us in analyzing or operating the Site. You may elect to not accept cookies by changing the designated settings on your web browser.

Accessing and Updating Your Personal Information and Preferences

We provide mechanisms for updating and correcting your personal information. If you are a registered user, you may access and update your profile information by logging in to your account profile. Please send an email to if you need any assistance updating your personal information.

Removal/Opt Out Procedures

If you no longer wish to receive materials from us or want your personal information removed from our database, please contact us at Alternatively, when you receive materials from us by email or other forms of communication, you can make use of the “opt-out” provision in such communications so that we know you no longer wish to receive such materials from us. We will take reasonable efforts to promptly implement your opt-out request, but you may still receive communications from us for up to ten business days as we process your request.

Removal of Information from Children

We do not knowingly collect or solicit personal information from children under 13 years of age. If you are not 13 or older, you are not authorized to use the Site. If we learn that we have collected the personal information of a child under 13, we will take steps to delete the information as soon as possible.

Notification of Changes

Hella reserves the right to change this Privacy Policy from time to time at its sole discretion. Your use of our Site constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us, and you should therefore review this Privacy Policy regularly to ensure that you are aware of its terms.

International Users

For international users, please note that it may be necessary to transfer your information internationally and, in particular, your information may be transferred to and processed in the United States. Regardless of where you live, please be assured that we take steps to ensure that your privacy is protected as described in this Privacy Policy. By using our Site and services, you agree to have your information transferred to and used in the United States as set forth in this Privacy Policy.

See related: Terms of Use

Your use of our Site and services is subject to this Privacy Policy as well as our Terms of Use. Please visit our Terms of Use, which explains other important terms governing the use of our Site and services.


If you have any questions or concerns regarding this Privacy Policy, please contact:

Customer Service
Hella ID
38 Miller Ave., #337
Mill Valley, CA 94941

Effective Date

This Privacy Policy is effective and was last updated on May 9, 2017.