These are our Principles of Purpose and they inform every step of our work at HELLA.
THE WHY BEHIND THE WHAT...
We’ve created beautiful, durable IDs that carry life-saving personal identification to support you on your journey— outdoors or in. Our IDs show our love for sport and our love for place--whether that be the mountain, the road, the ocean, or the mat. We believe sport has the power to forge a connection between us, despite differences. The ability to get outside and just be is the place where we are able to recognize our truest selves and each other. We support you being free to live your purpose by getting out there. Know that your HELLA ID is built to last so we’ve got your back, wherever you go.
At HELLA, we believe there's strength in numbers and that collectively, we will make an impact. With each purchase of a HELLA product, a portion of our proceeds goes to support the causes and communities we care about. We donate our time, 2% of our profits and we create opportunities for our TRIBES to band together in service. If you have a cause you care about, an event that needs sponsoring, know of a person who needs to be recognized for the good they do, let us know. Together, we will work toward leaving the world even better than we’ve found it.
I'm moved by being of service, being better, modeling something inspired, and creating functional beauty. My journey has led many places, but nothing has been more deliberate than breathing life into HELLA. Everyday I see how each life we touch, touches another and the energy moves forward. I take great pride, care and responsibility in bringing my best to HELLA, my TRIBES, and this LIFE.
I’d like to leave this world a better place than I found it—even if that is by simply putting a smile on someone’s face. I am beyond proud to be a part of HELLA—the idea that we can create something of beauty that can also save lives is powerful for me
In my everyday life, I seek to create magic with small gestures and a big heart. In my work life, I try to create that same magic by putting the customer first to deliver delightful customer experiences. As a lifetime runner, I fell in love with HELLA because it empowers me to blaze the trail solo with confidence. Being part of this company is incredibly special for me because I love the people behind our mission as much as the mission itself.
I enjoy supporting people in their endeavors, whether that be something personal like spring cleaning or professional like starting a new business. HELLA’s mission to support individuals to be free and independent, through medical IDs and also through our charitable giving mission, dovetails my desire to help people and buoy them up. My legal background gives HELLA the support it needs to be safe and sound, and to move forward with its mission.
John Caterino +
Making things that matter is the primary motivation in my work and I believe above all else that process makes progress. In order to create impactful work, we have to keep moving forward--small steps yield big accomplishments. Working with HELLA has been particularly meaningful for me at this stage in my career because I get to make a difference through exploring and creating HELLA's visual imagery while helping others through our mission to save lives.
Creator of Collaborations
Shepherd of All Good Things
I love meditation and even just being outdoors. I enjoy the creative process of breaking down complex ideas or processes into their simplest form. With my family or at work, I'm happiest when things are organized, running smoothly and everyone feels good. I love the feeling of helping other people, so it feels great to be a small part of a company that might save a life or help a loved one get home safely.
Miss Go Getter
Sophie wins our Most Loved Employee award. Her contribution to Team Spirit and Morale is epic and she brings a huge heart, warm spirit, and a sense of fierce positivity to the HELLA office. She loves catching a frisbee in mid-air and chasing pine cones on the trail. After a long day at the beach, nothing makes her happier than a love fest with treats and a good brushing. If you're ever in our office, she will be here to greet you.
At HELLA, we’re committed to building communities of adventurers, especially those driven to make the world better. A portion of our proceeds goes to supporting autism awareness, the fight against childhood cancer, disabled veterans, and our First Responder community.
Waves of Impact+
Waves of Impact introduces children facing developmental challenges and veterans returning from active military service to the thrill and in-body experience of waves.
More About Wave of Impact
East Bay Agency for Children+
EBAC reduces the incidence and impact of trauma on children, as well as the social inequities that can inhibit childhood experiences.
More About EBAC