The HELLA Mission
We created HELLA ID for three reasons, each weighted equally:
- Produce the highest quality, coolest medical IDs on the market
- End the stigma of wearing a medical ID in the first place.
- Create a company rooted in social good as a founding principle.
When Michael and Lucas first imagined HELLA ID, they set out to create something that could both go the distance and that you’d actually want to wear. HELLA IDs are small and unobtrusive while being beautiful and unique for a reason: We want you to wear them all the time, whether on an outdoor adventure or simply out walking to the market. They add style to your watch or wearable and first responders are trained to look for your personal information on your wrist. It’s a win-win combination. With our yellow enamel logo, representing the medical cross—a universally recognizable symbol—medical professionals know there’s critical In Case of Emergency info at hand to help them do their jobs.
Michael and Lucas also knew that some of us need medical information on us all the time for other reasons like life-threatening nut allergies, traumatic brain injuries, diabetes, and other conditions. They realized they each knew parents who had children that needed medical identification and that HELLA IDs could identify a child in case he or she is lost or has another condition in which they may not be able to advocate for themselves. Shouldn’t these IDs be cool enough to wear every day? Something to be proud of? They certainly thought so.
Last, but certainly not least, Michael and Lucas wanted to do business a different way: With social good at the center of our operating principles. There is no HELLA ID without our communities. We aim to hire members of the community who otherwise may have difficulty finding employment (those with mental disabilities and other medical needs), and we support autism research and awareness. Our team donates their time to causes we care about, and we donate 2% of ours profits to organizations that support the issues we stand behind.
We’ve got a simple mission, but a big purpose: Save lives. While we’re still in startup mode, our dreams for the future are vast. We hope you can join us on our exciting journey ahead.
Wishing you all kinds of adventures….
Big love,
The HELLA Team.
